Not so quiet really, have seen several notes on this in the past week. Details will be interesting. Amazon has the really broad reach here with embedded channels. And brand recognition too. Wal-Mart needs to make a big splash to get our there.
Walmart is quietly working on an Amazon Prime competitor called Walmart+ Amazon Prime has devastated traditional retail. Walmart is about to fight back.
By Jason Del Rey@DelRey in Vox Recode
When Amazon launched a funky membership program called Amazon Prime in 2005, Walmart boasted larger profits than Amazon had revenue. Fifteen years later, though, Prime is the key reason for Amazon’s dominance over Walmart in online sales.
That pressure has pushed the traditional retailer to burn tens of billions of dollars to fight back while its executives have cycled through various stages of reaction to Prime’s ascent: denial, followed by meek competition, followed by a reversal that seemed to signal Walmart wanted to stick to a free, no-membership strategy.
But Recode has learned that over the past 18 months, the world’s largest brick-and-mortar retailer has explored creating its own paid membership program that would include perks that Amazon can’t replicate, in part to avoid a direct comparison to Prime. Amazon now accounts for nearly 40 percent of all online retail sales in the US, according to eMarketer, and Prime is a huge reason why. Walmart is a distant No. 2 with only a little more than 5 percent of the US e-commerce market. .... "
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