Designing Services for Utility Ecosystems

Upcoming Talk:

ISSIP Service Design Speaker Series: Designing Services for the Future of Utility Service Ecosystem   on Wednesday, March 4th 2020,     11:00 AM - 11.45 AM US Eastern Standard Time

The utility service ecosystem dynamic changes at a rapid pace in recent years and monopolizing the utility industry is not the only business strategy in today’s dynamic market. The utility regulation of liberalized market allows the entrance of new players and together with technological change, it alters the innovation process in the utility industry. 

Triggered by the above challenges, this study implements a Service Design approach to understand the current context of utility service ecosystem and to design the future services for the ecosystems. The presenters will share their experience and results of their study with the biggest utility player in Portugal.

Speakers:
Nabila Asad, Dr. Nina Costa, Dr. Jorge Teixeira, Dr. Lia Patrício

About the speakers:
Nabila Asad is a researcher at INESC TEC and a PhD student at the University of Porto, Portugal. She is exploring new methods for designing service platforms for the service ecosystems while analyzing the dynamics of the utility and air transportation service ecosystem respectively.

Dr. Nina Costa is a researcher currently based in Aveiro University, an integrated member at the Research Institute of Design, Media and Culture (ID+). Currently working on the DesignOBS project, “For a Design Observatory in Portugal”.

Dr. Jorge Teixeira is a researcher and assistant professor of the Department of Industrial Engineering and Management at the University of Porto. His research interests are in the field of technology-enabled services, with a special focus on customer experience, service design and interaction design.

Dr. Lia Patrício is Associate Professor at the School of Engineering of the University of Porto, where she is director of the Master in Service Engineering and Management. She is the Principal Investigator of the Service Design for Innovation Marie Curie Network. Her research focuses on service design and customer experience, particularly the design of technology-enabled services and complex service systems and value networks.

Service Design Series Chaired by - Payal Vaidya and Daniela Sangiorgi

Zoom information provided on registration.

Register Here