The next step, the next category, in this case a very big one. With expert comments.
Amazon lowballs CVS and Walgreens on OTC med prices by George Anderson in Retailwire
A comparison of private label over-the-counter (OTC) remedies sold by CVS and Walgreens with those from Amazon.com finds that the brick and mortar pharmacy giants are charging substantially more than the e-tailer on like items.
A new report by Jefferies Group found that CVS’s prices were 20 percent higher than Amazon’s and that Walgreens sold its private labels at a 22 percent premium to the e-tail giant, which recently announced that it was acquiring the online pharmacy PillPack. The acquisition promises to put Amazon in direct competition with CVS and Walgreens for share of the prescription medicine market. PillPack, which delivers pre-sorted doses of prescribed medicines in envelopes, is licensed to fill prescriptions in all 50 states. ... "
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