Its about the dimensions of digital, and the better ability to manipulate those dimensions. Digital and thus numerical, can be sliced, attached, personalized, measured and valued.
Via Think with Google:
A century-old brand shows how innovation comes from embracing the future rather than fighting it.
The new face of beauty marketing
L’Oréal is one of the oldest brands in the beauty category. It’s also developed a reputation as one of the most innovative, forward-thinking beauty companies in the world. And that reputation applies to its marketing as well.
The company hasn’t viewed the changes to the marketing landscape as simply a challenge, but rather an opportunity. Digital is viewed as the future, something that’s changing the industry for the better. Or, as L’Oreal Global Chief Digital Officer Lubomira Rochet says, digital “brings new dimensions to things that were limited before.”
That approach stems from one of L’Oreal’s key values: “Saisir ce qui commence,” or “Seize what’s starting.” .... "
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