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Tuesday, April 26, 2016

Omnichannel Complicates Demand Planning

Interesting conversation in Retailwire:

How is omnichannel complicating demand planning?
By Tom Ryan

Demand planning "has become an enigma" for supply chain professionals, according to the sixth annual "State of the Retail Supply Chain" from the Retail Industry Leaders Association (RILA) and Auburn University's Center for Supply Chain Innovation.

Broadly, the challenges include an ever-increasing number of SKUs, tremendous price pressures, demanding customers willing to switch loyalties in a moment, and a multitude of order fulfillment options. .... " 

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