Following Neuromarketing Beyond the Hype Cycle

In Adage:  Interesting view of the apparent advance of the use of neuromarketing, especially by Nielsen.  Often covered here.  Have followed this progress for some time, sometimes quite closely by being involved with companies that have experimented with the idea.  Still unconvinced.  There is always quite a bit integrated bias going on in high hype domains.  Ask me about it.