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Friday, April 08, 2016

Martin Lindstrom Podcast on Small Data

Martin Lindstrom discusses his new book about 'small data'

Small Data coverMartin Lindstrom has spent time with 2,000 families in more than 77 countries to get clues to how they live — resulting in the acquisition of what he likes to call Small Data. In his new book, Small Data: The Tiny Clues That Uncover Huge Trends, he argues that the Small Data explains the why behind what Big Data reveals. Knowledge@Wharton recently spoke with Lindstrom on the Knowledge@Wharton show on Wharton Business Radio on SiriusXM channel 111.

An edited transcript of the conversation follows. ... "

Now how can such data be connected with structured and unstructured data?  Is this about the story,  or is there a deeper connection.

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