A more direct sensory link than the usual examples.
SA neuroscientists develop first NeuroWine
By Admire Moyo, ITWeb's senior news journalist.
Johannesburg, 20 Apr 2016
.....
A South African team of neuromarketers and neuroscientists created the world's first NeuroWine, a wine that was developed by taking the tools and technologies that are traditionally used in neuroscience and applying them to the art of wine-making. ... "
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