Marketing Bots

This article doesn't provide much useful detail.  But the direction is clear.  Bots can provide simplified applications of AI in any communicating system.  Then adapt them to provide all sorts of value propositions.   Results produce produce patterns of interactions that can be further adapted.

" ... But social networks and messaging companies are now moving to welcome bots into their networks. Helping companies set up marketing or customer service bots is seen as a new revenue source.

Popular mobile messaging services Kik and Telegram have both set up “bot shops,” where you can find automated accounts. Most are very simple, for example providing horoscopes, or helping you send money to other users. But some companies are setting up more complex, interactive bots for marketing purposes.  ... "