More background from CPG giant Unilever on how they handle interactions with startups. here about their Foundry interactions. Note in particular their connection to competitive companies. Volume of connection is impressive.
" ... After using its Foundry program to link with marketing-tech startups its first 18 months, Unilever is expanding the scope to reach potentially competitive companies in its own categories for joint projects.
The move comes as Unilever opens a U.S. branch of the London-based Foundry, which quickly has grown into one of the bigger corporate efforts to reach out to startups. The program so far has vetted 4,000 startups, of which 80 have done pilot projects with Unilever brands and 40 have scaled into broader assignments. In total, Unilever has spent $15 million with startups under the program – up from $6 million when the company last cited a number at Cannes in June.After using its Foundry program to link with marketing-tech startups its first 18 months, Unilever is expanding the scope to reach potentially competitive companies in its own categories for joint projects. ... "
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