In Knowledge@Wharton: Brains on decision making, how do they influence what we do and how we do it. See also the recent videos by David Eagleman in tag below.
" ... Platt’s latest research looks at the confluence of factors involved in decision-making — from the primitive parts of the brain that respond to the most basic of needs to the push and pull of external forces and opinions. The more we understand about the mechanisms in the brain that influence decision-making, Platt says in this interview with Knowledge@Wharton, the more we can make better decisions. Platt is also a professor of neuroscience at the University of Pennsylvania’s Perelman School of Medicine and a professor of psychology at Penn’s School of Arts and Sciences. ... "
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