My own observation is that there has been considerable innovation in private label. It does make sense that it would be first used for the low hanging fruit of emulating existing product. Thus minimizing risk. With the data that retailers have this could easily be modeled.
In Retailwire:
Although it should be a great place to make small bets, "Private label has historically had a high aversion to risk. And innovation requires risk," says Bob Shaw, president and CEO of Concentric Marketing. .... "
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