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Friday, November 13, 2015

More on the NYT's VR

More details of the apparent success of this test.  Also about some of the production differences required for producing VR content.   How do you get advertisers to try this?  When is it appropriate and engaging?  Beyond just novel.   In Adage: 

How Mini, GE, Google and The NY Times Created a Watershed Moment for Virtual Reality ... Publisher Delivered One Million Google Cardboard Devices and Plans More

The New York Times' virtual reality app was downloaded more times in its first four days than any Times app before, and viewers spent an impressive average of nearly 15 minutes using it, according to the Times. That's a welcome result for the involved players, which spent unusual time, energy and money trying to achieve liftoff with a nascent consumer technology.

The project was the biggest ever for Cardboard, the VR viewer from Google that is literally made mostly from cardboard plus two plastic lenses. Its largest prior effort came last July, when Google distributed 100,000 of the devices on behalf of AT&T for the "It Can Wait" campaign against texting and driving. Last weekend, around 1 million Cardboard viewers landed on the doorsteps of Times home-delivery subscribers along with the paper.  ... " 

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