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Wednesday, November 18, 2015

Predicting Parent Purchases from Behavior

In Retailwire:   EBay predicts parents' purchases 

EBay Advertising U.K. has launched a predictive targeting tool for identifying and segmenting "parent" shoppers. The launch is part of a larger push to use online behavior to better engage shoppers across life stages. How effective do you think predictive targeting tools based on online shopping behavior will be? ... ' 

Leveraging big data behavior. The comments suggest that there will be high risk in making errors.

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