Telling Stories with Data

 I like the combination of story and lifecycle.  Lifecycle implies a story.

6 Ways to Tell Stories with Data Throughout the Customer Lifecycle
by Alexandra Samuel

Data-driven storytelling is poised to be the next big trend in content marketing. Indeed, companies are already harnessing its power at every stage in the customer relationship lifecycle—from building up-front brand awareness to reminding customers of their success. Here’s how to use data at each step in the marketing journey:  .... "