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Monday, November 30, 2015

Slowing Move to Digital

Marketers say trade partners are holding them back from shifting TV spend to digital

Marketers from some of the world’s biggest FMCG brands including Johnson & Johnson and Pernod Ricard have suggested that their shift in marketing pounds away from traditional channels, namely TV, is being hampered by a lack of education on the effectiveness of digital by the retail giants that buy their goods.

Johnson & Johnson - the company behind brands like Neutrogena, Johnson’s Baby Care and Listerine - has been investing more time and budget into programmatic, particularly in the UK where it has run a number of trials in recent months.  ..... "

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