Optimization Direct for Operations Research

In the early days of my career, most of my work was done with optimization analytics,  primarily in R&D, Supply Chain and Manufacturing.  We utilized methods that had been developed during the second world War to improve complex transport systems.  Called then, and still now:  Operations Research.   These are predictive analytics methods, but did not typically have the richness of data we have today.

A couple of encounters in the past few weeks have led me to think about how the OR techniques are being used used effectively today.  A number of companies are still successful in this area, for example Optimization Direct, just met one of their execs.