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Friday, November 28, 2014

Communicating with Brands

Just how do consumers want to communicate with brands? 

" ... Some brand communication practices — such as sending useful information or tailored emails based on past purchases — resonate well with consumers, but other proactive outreach methods are disliked by many, according to results from an SAP SE poll conducted by Ipsos.

Indeed, 37 percent of respondents said they like it when companies they have bought something from adjust offers to them based on where they live, with 18 percent disliking this and 31 percent saying it depends on the company. ... " 

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