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Thursday, November 20, 2014

CPG and Location Based Advertising

In Mediapost: Mostly about food, but good statistics about CPG and location based mobile advertising.  " ... By targeting custom audiences based on location, traffic patterns and habits, along with demographic and transactional information from matching mobile devices to household-level data, CPG ads generated a 74% increase in foot traffic and 56% lift in visit frequency via location-powered media for retailers. ... "  

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