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Friday, November 21, 2014

Credit for Multi Channel Sales

A classic problem.  In RetailWire:

" ... One of the murkier aspects of omni-channel retailing continues to be "revenue attribution." The challenges assessing proper credit for an omni-channel sale — when it's partly influenced by offline or online — appear to be leading to under-investments in worthwhile marketing tools in some cases and one channel sabotaging the other's sales in others.  .... "

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