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Monday, November 17, 2014

Tailored Digital Sign Experience

A long time research interest, better and more personalized interaction with the shopper via digital signage:

" ... Photon Interactive, a company that’s been focused on building mobile experiences for large brands, is teaming up with Panasonic to bring what they say will be a more personalized experience to the digital signs you see in stores.

The goal is to combine Photon’s software with Panasonic displays, so that those displays will know more about the customer. That information can be used to deliver targeted offers, as well as check in, make purchases,and more. ... "  

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