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Wednesday, November 19, 2014

Design as Business Competency

In Marketing Mag: " ... Design as a business competency has never been more important, writes Designworks’ Tim Riches, and the winners of this year’s Good Design Awards prove the point and offer great insight into the convergence of CX, innovation and brand.

In an increasingly competitive market people have more choice, can make more informed choices and are more easily informed by others sharing their experiences. TripAdvisor, Choice, UrbanSpoon and Compare the Market as businesses exemplify the value that people place on making more informed decisions using sources of information other than advertising. .... " 

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