"August 26-28th, 2011 Introducing Startup-Onomics
Startup-Onomics is about infusing behavioral economics into the core DNA of new companies.Through interactive lectures in the morning and 1:1 working sessions with famous industry experts in the afternoon, you’ll walk away with the scientific tools to better understand your customers and build products that meet their needs ... "
1 comment:
Looks like an great event, Dan's book Predictably Irrational is also pretty thought provoking read - makes you realise how we are all unconsciously influenced by the strangest things forces in our decision making.
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