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Monday, May 09, 2011

Use and Impact of Neuromarketing

Ron Wright  of Sands Research sends along a note on Oxford doing a study on the use and impact of neuromarketing. " ... Researchers at the University of Oxford are putting neuromarketing under the spotlight in a study of how it is changing market research and what this means for society. As interest in neuromarketing grows, Professor Steve Woolgar and Dr Tanja Schneider are to carry out a three-year project to better understand how these techniques are being applied to marketing and research, and how they will affect our understanding of how consumers make decisions.... "

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