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Saturday, May 07, 2011

Hearst Analytics Challenge

Brought to my attention:
This year’s analytics challenge involves predicting a recipient’s response to email solicitations.
Participants will be provided with the following historical information:
• Response behavior of individuals to email campaigns
• Demographics for the individuals
• Details about the nature and timing of the email campaigns

They will be required to use this information to develop model(s) that predict
(a) whether a recipient will open an email and
(b) whether they will opt out of receiving the email.
The models will be evaluated over a hold out sample to determine the winners of the competition ...

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