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Monday, May 09, 2011

Customer Lifetime Value

In SASCom Voices.  A talk on a definition of lifetime customer value. " ... Are we oversimplifying customer segmentation and treatment strategies? SAS Marketing Director Jonathan Hornby thinks so. He also believes customer lifetime value should include an understanding of sentiment, influence and the value of collaboration with your customers. In fact, if you're not factoring these items into your customer segmentations, you're probably mis-segmenting your customers.... "

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