BrandFlick: Finding a Company's Aha Stories

A local company that just appeared in the news, Brandflick.   I have been involved with storytelling projects a number of times.  Very useful for sketching out ideas.  Even for a non artistic amateur.  Once you go to using a professional resource it gets expensive, and you are less likely to use it in the early stages, when it can be particularly useful.So I like methods that make it easier and more accessible.  I mentioned another example of this recently: Flypaper.  But can we all be professional looking designers?