I thought these numbers were high, and it is pointed out that those doing the survey have a vested interest in high results ... yet I still think this is where we are going.
Two thirds of Moms shop with their smartphones. " ... In a survey of 239 mothers, whom Greystripe recruited using mobile banner ads in its network, 66% acknowledged that their smartphones play a role in their shopping trips. Around 45% said they use their phones to locate the nearest store. The next most common use of smartphones was to compare prices. Only 15% of the women surveyed said they actually made purchases using their phones ... ".
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