/* ---- Google Analytics Code Below */

Saturday, May 14, 2011

Smartphone Shopping

I thought these numbers were high, and it is pointed out that those doing the survey have a vested interest in high results ... yet I still think this is where we are going.

Two thirds of Moms shop with their smartphones.   " ...  In a survey of 239 mothers, whom Greystripe recruited using mobile banner ads in its network, 66% acknowledged that their smartphones play a role in their shopping trips.  Around 45% said they use their phones to locate the nearest store. The next most common use of smartphones was to compare prices. Only 15% of the women surveyed said they actually made purchases using their phones ... ".  

No comments: