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Monday, May 30, 2011

Behavioral Economics for Startups

Reports Dan Ariely:  Looks to be quite interesting, would love to attend.

"August 26-28th, 2011   Introducing Startup-Onomics

Startup-Onomics is about infusing behavioral economics into the core DNA of new companies.
Through interactive lectures in the morning and 1:1 working sessions with famous industry experts in the afternoon, you’ll walk away with the scientific tools to better understand your customers and build products that meet their needs ... " 

1 comment:

James said...

Looks like an great event, Dan's book Predictably Irrational is also pretty thought provoking read - makes you realise how we are all unconsciously influenced by the strangest things forces in our decision making.