Apple Causes Spiritual Reaction In Brains

Another post on spiritual/religious reactions seen in brain scans.  The subject of a recent BBC documentary.   This reminds me of work mentioned in Martin Lindstrom's provocative book on religion and branding in his book: Buyology: Truth and Lies About What We Buy.  I had a conversation with him on the supporting work that he used for his conclusions.  And you only have to look at a brand like Apple, and read some of the comments about them online, to understand that there is something spiritual going on there.  More about Lindstrom and the brain.