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Thursday, February 04, 2010

Shopper App Adds Barcode Scanner

Another development that brings the smartphone closer to everyday use as a sensor by the consumer. I recently reviewed the updates to the Redlaser scanner and found it had finally become easy enough for use by the typical shopper. Now it has been combined with a shopper application (I reviewed here) that seeks to provide direct targeted value to the consumer. I will test them together. Nice development:

" ... Shopper iPhone App Adds Redlaser UPC Scanning, a BlackBerry Version, and a Web Portal
ReachEverywhere's Shopper App now includes barcode scanning directly from the iPhone camera, enabling even easier list building and visual product search capabilities. Simultaneously, it becomes the only major iPhone Shopping App to add BlackBerry support to the award winning platform, enabling real-time sync between Web, BlackBerry and iPhone users- an industry first ... '
Full press release.

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