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Wednesday, February 10, 2010

Overcome Media Fragmentation with Next-Generation Marketing Planning Tools

Upcoming webinar of interest, given on March 18, 2010, click through for more information, times and registration:

Program: Consumer Goods Technology webCONNECTIONseries
Panelist(s) Info: Moderator: Kara Romanow, Executive Editor, CGT, Steve Steutermann, Research Director, Consumer Products, AMR Research, Damon Ragusa, CEO, ThinkVine, Duration: 1 hour

Description: Today’s Chief Marketing Officers (CMOs) need better planning tools to keep up with the fragmentation of media and pace of change of today’s dynamic marketplace. On March 18, 2010, join AMR’s Senior Analyst Steve Steutermann and ThinkVine CEO Damon Ragusa for the latest on Marketing Optimization technologies. Hear case studies from brands with marketing budgets ranging from $10 Million to $80 Million on how they are using these cutting edge planning tools. Speakers will answer critical questions such as:

--How do simulation tools accurately project marketing scenarios?
--What is the optimal mix of my marketing dollars?
--What is the ROI of each marketing outlet?
--What would happen if I moved a large portion of my budget into an emerging media vehicle?

Also, learn why marketing simulation technology is giving consumer goods companies the ability to know the ROI of a marketing plan before the investment is made; test and learn from an unlimited number of detailed “what if” scenarios; and test new media that has not been tried before. ... '


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