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Tuesday, February 09, 2010

Martin Lindstrom on Personal Branding

Intriguing learnings and video:

Look at Me Now! Personal Branding on TODAY Show(1)
New York City. In a world growing increasingly more obsessed by celebrities, we tend to overlook one important fact: as individuals, celebrities have pretty much mastered the art of turning themselves into powerful, eye-catching and memorable personal brands. Think Madonna, Paris Hilton, Brad Pitt – even Barack Obama. What can we learn from them? In Part 1 of this riveting TODAY Show segment, Lindstrom concludes that by mimicking some of the fundamental rules employed by celebrities, we have the power as individuals to develop ourselves into a influential personal brand. ... '

1 comment:

Anonymous said...

Now this is a topic that Martin knows about. He's been working very hard, and rather successfully, at building the brand of "Martin Lindstrom".