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Tuesday, June 30, 2009

Thinkvine and DRI on Grocery Shopper Behavior

What looks to be a very interesting upcoming webinar on Shopper Behavior, see full link for registration information:

Grocery Shopper Behavior Q2 2009
Digital Research, a marketing research firm, and ThinkVine, an Analytics Services provider, will reveal their unprecedented findings “Grocery Shopper Behavior Q2 2009” during a live webinar taking place July 15th, 2009 at 1:00PM Eastern.

The purpose of the study was to ascertain the current economic mood of consumers and how the current economy has affected grocery shopper behavior in the United States. Highlighted findings include:

* Categories with the highest brand retention: Carbonated Soft Drinks, Pet Food & Coffee
* Categories with the highest brand abandonment: Cookies, Paper Towels, Juice Drinks
* 47% of shoppers are deciding where to shop based on store circulars & flyers
* People who have already made grocery cutbacks are almost twice as likely to cut further still .... '


Steven Johnson Grocerant Guru said...

Grocery stores are now turning into food asembley plants were consumers go in and pick from a variety of ready to eat or ready to heat food components to take home and place on the table. In other words they are becoming Grocerants. Most consumers do not cook them simply assemble meal s particularly Monday – Friday.

Anonymous said...

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Franz Dill said...

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If you cannot contact me at my email in the left hand column.


Anonymous said...


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Franz Dill said...

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Franz Dill