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Friday, June 26, 2009

Confidence vs Expertise

Dan Ariely's blog describes a study where participants were more influenced by confidence versus expertise. Very true, though very often confidence comes from expertise. A shaky causal analysis? Worth a look.

“For the great majority of mankind are satisfied with appearances, as though they were realities, and are more often influenced by the things that ’seem’ than by those that ‘are.’” - Niccolo Machiavelli

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