/* ---- Google Analytics Code Below */

Sunday, June 07, 2009

The Evolution of Private Label

Q&A: Nielsen Industry Insight Director Details Evolution of Private Label, National Brands

' ... Nielsen Co. director of industry insights Tom Pirovano noted that, after many years, it’s the turn of national brands to play catch up. By the middle of 2008, dollar and unit sales growth figures demonstrated that consumers had began replacing national brand products with private label equivalents as concerns about a recession deepened....'

No comments: