Are more decisions being made at home? So says AdAge in a new post based on a survey. Trouble in Store for Shopper Marketing?. Survey: Recession-Hit Shoppers Decide at Home, Avoid Buying on Impulse ... '.Based on my own behavior and observation I do not agree. I am now looking for more opportunities at the store than I did before. I will notice the promotion, the new price-saving idea, the better value. It is not about not acting on impulse, but the specific value proposition that is provided by shopper marketing. Shoppers are still going to the store, no? Always beware of planned behavior surveys.
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