Colgate's Mini Disposable Toothbrush

Colgate continues to do very well. " ... Colgate thinks it could score with the Wisp, set to debut on Apr. 6. Several years in development, it's a disposable mini-toothbrush with a "breath-freshening bead" in the bristles. The bead dissolves during brushing, eliminating the need for toothpaste, and people who have used the product say there's no need to rinse, making it easy to brush at work or on the go ... " . Clever innovation idea.