Google and WPP Fund Neuromarketing Work

The post includes other links and brings up ethical concerns. They have been working on eyetracking for years. Have seen impressive presentations on that work.

" ... Among the research efforts given funds are projects that will “analyze internet users’ surfing habits to determine their thinking styles, such as whether they are most influenced by verbal or visual messages or if they are more holistic or analytical, and how to tailor ads accordingly” and an “analysis into how online ads effect blood flow to different areas of the brain ... "

Previously it has been mentioned that Google was working with Neurofocus on neuromarketing.