Thinkvine has announced their Emerging Marketplace: Marketing Simulation and Planning Software. The link includes case studies and overviews. Reviewing.
" ... The Emerging Marketplace™ is the first Marketing application that helps businesses identify and maintain the right balance of Marketing, Media Mix and Advertising across both traditional and non-traditional marketing, closing pertinent gaps that exist with classical approaches ... puts the power of scenario planning into the hands of Marketers, allowing them to run "what if" scenarios and identify emerging customer behavior. This invaluable marketing application produces fast, actionable insight and helps businesses plan for both the anticipated and unprecedented reactions of consumers in today's complex & dynamic marketplace... "
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