More word of targeted media using a system we originally helped design and test. Here in
Progressive Grocer. These systems are usually installed first for shopper convenience but have obvious use for directly engaging shoppers with promotion and targeted media. Stop & Shop continues its test of the idea with increasing analysis rigor.
" ... Stop & Shop features the Scan It! System in over 150 stores. Based on the Modiv Shopper system, Scan It! enables customers to scan and bag their items while they shop, and delivers relevant coupons and promotions based on individual shopping histories and in-store behavior. The Quincy, Mass.-based Ahold USA division also employs Modiv DeliVision, which combines queue optimization, convenient self-service kiosk ordering and targeted promotions delivery in the deli department ... "
More word of targeted media using a system we originally helped design and test. Here in Progressive Grocer. These systems are usually installed first for shopper convenience but have obvious use for directly engaging shoppers with promotion and targeted media. Stop & Shop continues its test of the idea with increasing analysis rigor. 
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