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Saturday, March 28, 2009

Microsoft Augmented Reality

Interesting piece I just got to on augmented reality work at Microsoft. Augmented reality has always been of interest to me as a way to overlay data in retail environments for the context of the observer. So a shopper would see promotions that are appropriate for their lifestyle or needs. A store manager would see outages that influences their profitability. A category analyst would see useful product affinities they can deliver. Lots of opportunities for the future.

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