Tide T-Shirts for Disaster Relief

Buy a T shirt in the Loads of Hope program and provide proceeds for disaster relief and advertise the idea. The idea is going viral and seems to be working. I know some people may see this as a kind of advertising ploy. Yet companies like Procter provide large amounts of consumer goods for disaster relief. This is a social experiment to see how the private sector can provide relief with minimal effort. It can work. You can order until 11AM tomorrow (Thursday). US Only.

Update: An update of the event.

Update: From AdAge: P&G gives its Marketers a crash course in social media and a participant's view.

Dave Fox provides more commentary links. And another insider view.

And a more critical take.

And yet deeper critical look with good comments.
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