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Tuesday, March 24, 2009

Nurturing Good Ideas at Unilever

Its not just about finding new ideas, its about nurturing them. It is about connect and develop. An abstract about an article in the HBR about how consumer product giant Unilever does it. I don't yet have the full article. " ... Managers know that simply generating lots of ideas doesn’t necessarily produce good ones. What companies need are systems that nurture good ideas and cull bad ones—before they ever reach the decision maker’s desk. Our research shows that tapping the input of many people early in the process can help ensure that the best ideas rise to the top ... "

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