The Psych Angle of the Netflix Prize

The Netflix prize is a well known example of pattern recognition from a large database. $1,000,000 to anyone that can improve Netflix's movie rating system by at least 10%. In Wired, the non-technical telling of a new approach, adding psych knowledge to getting a better solution. The idea that there is value from what has typically been considered a soft science, psychology, and then combining that with mathematical methods to result in better solutions. It reminds me of methods we used in our enterprise artificial intelligence days. Link from Wim Van de Velde.