Very good overview paper by GMA and Deloitte on Shopper Marketing, which they define as: Marketing stimuli based on shopper behavior designed to build brand equity, engage the shopper and lead shoppers to make a purchase. A very good study with participation of a number of practitioners. I attended Deloitte's overview of this work yesterday, which was also enlightening, waiting for their slides.
Friday, December 12, 2008
Shopper Marketing Study
Very good overview paper by GMA and Deloitte on Shopper Marketing, which they define as: Marketing stimuli based on shopper behavior designed to build brand equity, engage the shopper and lead shoppers to make a purchase. A very good study with participation of a number of practitioners. I attended Deloitte's overview of this work yesterday, which was also enlightening, waiting for their slides.
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2 comments:
Franz,
Not sure how I stumbled across your blog...but in past :30 minutes viewed MOST relevant material on topics of interest.
Keep up the GREAT research!
Did you get slides?
Thanks.
No, thanks for reminding me, will see if they have the slides.
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