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Friday, October 07, 2016

Target Piloting AddStructure

Retailers responding to devices like the Amazon Echo with natural Language interaction.  Looking for more details. In Retailwire: 

Target piloting Amazon Alexa voice search rival  by Dan O’Shea

Target and three other retailers have partnered with natural language processing (NLP) startup AddStructure to roll out what an AddStructure co-founder describes as a “white-label” spin on Amazon’s Alexa virtual assistant, according to a Chicago Tribune report.

( Addstructure: Help your customers find the products they are looking for on any channel: Organic. Desktop. Mobile. App. Voice. Messengers. Intelligent Chat Bot )

Chosen in June to participate in the Target + TechStars accelerator program, AddStructure has already worked with Target on a six-to-nine-month pilot program and is set to begin similar pilots next month with L’Oreal, Under Armour and the online antiques marketplace, 1stdibs.

“We’ve always been focused on language, so how are people searching for things, what are the priorities around different products through analysis of user reviews,” AddStructure co-founder Will Underwood told the Trib. “Now it’s just about using that knowledge of natural language to allow people to interact.”

During the accelerator program, AddStructure got to work with a Target.com vice president as a mentor and collaborated with three departments within Target to learn more about integrating new technology into a retailer and perfecting its product.   ... " 

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