Not usually a follower of this, but happened on this bitingly vicious satirical look at the online 'ratings' game for people and businesses. Exaggerated, as all satire should be. Has a glaring hole in its logic, as pointed out in an excellent The Verge review below. Still makes its point well. Plausible that we might head in this direction. Have seen systems proposed that derived personal reputation. Could make any consumer technologist squirm. First episode of 'Black Mirror' on Netflix.
Black Mirror's third season opens with a vicious take on social media by Tasha Robinson