Good post, makes sense, but always test the assumptions and the operational results.
Why executives should be interested in behavioural science by John Aves
In my last post I looked at the way in which Ikea, whether they knew it or not, had drawn heavily on behavioural science in the design of their stores. Here I look in more detail at the lessons that, I believe, should be of interest to anyone responsible for the design and the day-to-day management of the customer experience. ... "