On supply chain and planning at McCormick. Not an uncommon approach. More in the article:
" ... Fast-forward to today, and ensuring McCormick’s products are available when and where consumers expect them has made for a much more complex supply chain. That is why about 12 years ago, McCormick embarked on an initiative to develop close, collaborative relationships with a number of its retailers and national food wholesaler customers. This initiative evolved into its customer collaboration platform, which has allowed McCormick to develop formal vendor managed inventory (VMI) relationships today. ... "